Neto Scariot
Product & UX/UI Designer
Designing a trading platform to unlock the $2B fragmented IPv4 market through a seamless Fintech App
Build a responsive Fintech platform
for IPv4 block trading, securing significant seed investment through a user-centered marketplace
Taquar emerges as the pioneering solution in the secondary IPv4 market, where digital scarcity has created a new asset class. Enterprises and investors recognize their value as a virtual real estate, but the market remains chaotic, opaque, and risky.
"The market is worth billions, but nobody trusts the process."
67% of IPv4 transactions fail due to reputation risks.
This reveals a critical market failure where legitimate businesses struggle to acquire necessary IP blocks, while traders face significant losses from fraudulent or blacklisted addresses. The fragmented ecosystem across multiple RIRs (LACNIC, RIPE, ARIN) creates barriers that prevent efficient price discovery and secure transactions.
Additionally, Taquar needed to establish itself as the authoritative platform bridging traditional finance principles with digital asset trading, requiring sophisticated verification systems and real-time market intelligence that competitors simply don't provide.
Click to read more about Taquar
POSITION
Product Design Lead
INDUSTRY
Fintech
B2B & B2C
Digital Assets
Real-Time Trading
MARKET
Taquar operates globally across LACNIC, RIPE, and ARIN jurisdictions, serving enterprises and traders in a $2B+ market.
TOOLS
Figma
Miro
Google Analytics
Hot Jar
Adobe After Effects
Adobe Premiere
Dovetail
Claude AI
Maze
C4D
Spline 3D
Principle
After Effects
Notion
React Native
Stripe Connect
RESPONSABILITY
Lead 0-1 product design from concept to launch.
Conduct market research, define user personas and validate product-market fit.
Design front-end friendly trading interfaces from data visualization to verification flows, with a 3D-based system.
Collaborate with blockchain developers and compliance teams for regulatory alignment.
Test with real traders and iterate based on market feedback.
Significant barriers to secure trading for both businesses needing IPs and investors treating them as digital assets.
IPv4 trading was plagued by bureaucratic
RIR processes, high risk non-transparent block reputation and unreliable counterparties.
89%
HIGH TASK COMPLEXITY
89% of typical IPv4 trading platforms required complex manual steps & cross-referencing, leading to user frustration and time-constraints.
>10%
LOW trading success
Estimated less than 10% of initiated cross-RIR transfers completed without delays or manual intervention due to market constraints and lack of transparency.
˜92%
lack of mobile platforms
Our market research found 92% of existing IPv4 platforms lacked adequate mobile functionality, failing users needing on-the-go market access & monitoring.
42D
DELAYED TRANSACTIONS
Research confirmed tool inefficiencies lead to average transaction delays over 42 days, creating critical bottlenecks for business operations and investment cycles.
Design a regulated trading platform that transforms IPv4 from chaotic commodity into trustworthy digital asset class.
As a regulated IPV4 broker company, Taquar establishes market standards, ensures verified transactions, and creates the infrastructure for institutional adoption.
After testing platform prototypes with a small group of target users, we observed the following projected outcomes for the Taquar marketplace.
Traders now access real-time pricing, verified inventory, reputation scoring and streamlined transfers across multiple jurisdictions across LACNIC, RIPE, and ARIN regions.
5x
FASTER TASK EXECUTION
Usability testing revealed that our tasks completion was 5 times faster, addressing the high task complexity by streamlining flows.
85%
FLOW COMPLETION
Observed an 85% task completion rate for key onboarding flows during usability tests, indicating high clarity and efficiency.
-88%
transaction time
Projected average end-to-end transaction time reduction from over 42 days to under 5 days, pivoting a massive change for IPV4 trading.
>3
USER ERROR RATE
Fewer than 3 navigation errors per user were observed across critical IPv4 transaction flows, from app launch to completion.
TIME
A lean 4-weeks sprint for core prototypes to gather first validation, and 3 months from concept to hand-off.
BUDGET
Constrained resources for traditional user research, requiring efficient, AI-augmented methodologies for insights.
technical
Final platform must integrate with WHOIS databases, RIR APIs, and existing enterprise procurement systems while maintaining regulatory compliance across jurisdictions.
Deep dive into the opaque/fragmented IPv4 market. Explored dynamics, anticipated digital real estate trends, benchmarked competitor strategies, mapped user journeys, and conducted interviews with key stakeholders.
MARKET ANALYSIS
Competitive review of 25 global IPv4 marketplaces. Analysis distilled best practices for secure transactions, legal compliance, and user flows. Identified gaps in mobile functionality and user trust.
STAKEHOLDER DYNAMICS
Prioritization dynamics informed co-creation workshops/alignment sessions with legal, compliance, sales, RIR liaison. Value Proposition Canvas defined high-impact tasks. Insights augmented by AI-driven synthesis from 8n8.
DATA ANALYSIS
Leveraged WHOIS databases, RIR transfer logs, and proprietary pricing intelligence through partnerships with telecom consultancies and security firms.
Prototypes validated with real market makers who provided insights on pricing mechanisms and risk assessment frameworks.
USER INTERVIEWS
Interviewed 12 enterprise buyers and 8 professional traders, gathering insights on current procurement processes and investment strategies.
TestFairy's AI guided users through flows, gathering precise behavioral insights/task completions.
Pain Points
TRUST DEFICIT
Buyers cannot verify block reputation, leading to purchases of blacklisted or problematic IP ranges that damage business operations.
FRAGMENTED DISCOVERY
Users struggled to find relevant IPv4 blocks due to decentralized listings and inconsistent data across various informal channels.
REGULATORY COMPLEXITY
Different RIR procedures and requirements create barriers, especially for cross-jurisdictional transfers.
LIQUIDITY CONSTRAINTS
74% of traders confirm they avoid IPv4 investments due to exit difficulty and market opacity.
Opportunities
unified marketplace
A single platform aggregating inventory across RIRs will optimize discovery, ensuring buyers find suitable blocks faster and sellers reach broader audiences.
REPUTATION INTELLIGENCE
Developing comprehensive scoring algorithms that analyze block history, abuse reports, and network health will resolve trust issues and command premium pricing.
AUTOMATED COMPLIANCE
Streamlining RIR procedures through API integrations and automated documentation will reduce transaction time and eliminate procedural errors.
INSTITUTIONAL FEATURES
Portfolio management tools, market analytics, and integration capabilities will attract enterprise customers and professional traders seeking scalable solutions.
Aiming stakeholder priorities and market analysis, we mapped critical journeys to optimize on our platform.
SOLVED WITH MULTI-STEP FORMS
Secure Asset Onboarding (Listing IPv4):
Intuitive Asset Discovery & Evaluation (Finding IPv4):
STEP #01
homepage
STEP #02
CONTACT
step #03
TRANSFER TRACKING
STEP #04
CONFIRMATION
User submits or accepts an offer on a chosen IPv4 block
Counterparties reviews and signs a legally compliant digital contract.
User monitors real-time RIR transfer status via immutable blockchain updates.
Final IP ownership is confirmed, records updated on blockchain.
Streamlined Transaction Monitoring (Buying/Selling IPv4):
Marcus Chen
Enterprise IT Director
CONTEXT
Owns a rapidly expanding cloud hosting company.
EMPATHIZE
Prioritizes reputation verification, compliance assurance, and seamless procurement integration.
Sarah Rodriguez
IPv4 Trader
CONTEXT
Professional trader managing IPv4 portfolio as alternative investment, focusing on high-value blocks and market arbitrage.
EMPATHIZE
Seeks liquidity, pricing transparency, and portfolio management tools for strategic trading.
David Kim
Compliance Officer
CONTEXT
Oversees regulatory adherence for telecom provider acquiring IP resources across multiple jurisdictions.
EMPATHIZE
Requires audit trails, automated compliance checks, and documentation management.
Elena Petrov
Network Engineer
CONTEXT
Technical lead responsible for IP resource planning and acquisition for cloud infrastructure provider.
EMPATHIZE
Values technical specifications, integration capabilities, and reliable transfer processes.
Business-focused methodology:
Establishing market standards through regulated excellence
unique value proposition
Transform IPv4 trading from risky speculation into institutional-grade asset management through comprehensive verification and regulatory compliance.
UNFAIR ADVANTAGE
Leverage multi-jurisdictional broker status and proprietary reputation intelligence. 89% of competitors lack comprehensive verification systems and regulamentations.
key metrics
Focus on transaction success rate, time-to-close, and reputation accuracy as primary KPIs.
Target institutional adoption through enterprise-grade features and compliance automation.
REGULATED APPROACH
Prioritize features ensuring regulatory compliance and market transparency.
Stakeholder collaboration ensures platform meets legal requirements while solving real market inefficiencies.
We defined critical design problems using structured HMW problem-solving approaches
HOW MIGHT WE
SIMPLIFY COMPLEX TRANSACTIONS?
Different user types need different information depth. We created adaptive interfaces that surface relevant details based on user experience level and transaction complexity.
HOW MIGHT WE
showcase reputation data
The challenge was demonstrating sophisticated backend processes simply. We designed real-time verification dashboards that visualize complex data flows in digestible formats.
HOW MIGHT WE
ESTABLISH PLATFORM TRUST?
Trust stems from verification credibility. We prototyped 5 reputation scoring interfaces and validated them with professional traders before building the complete system.
HOW MIGHT WE
enable institutional adoption?
We enhanced enterprise features and created API documentation, directing professional users to comprehensive integration guides and portfolio management tools.
Solved our complexity problem by creating streamlined flows that simplify technical details and condense journeys while maintaining professional depth.
We reduced the steps needed to verify blocks, execute trades, and manage portfolios.
-3x
VERIFICATION TIME
We established maximum 2-step verification for standard transactions.
Through automation and smart defaults, we reduced verification time by over 3x.
-18
REDUNDANT FEATURES
We eliminated 18 unnecessary features from initial scope, optimizing the interface to provide essential functionality without overwhelming users.
The brand needed to resonate with two very different profiles: enterprises seeking growth through IP allocation, and investors treating IPs as virtual real estate.
I built the branding around this duality between logic and opportunity using a strict, modular grid that echoes the structure of IP blocks themselves.
1.2M
Devices
Active
Connections
€94K
42 blocks
Total
Networth
54%
345/500 slots
Block
Adresses
156
+12 this month
Individual
IPV4 Pricing
$18K
+4,2% vs. last month
Monthly
Revenue
30K
20K
10K
0
Jan
Feb
Mar
Apr
May
Jun
Jul
Traffic by Region
ARIN
RIPE
APNIC
LACNIC
AFRINIC
NCC
Home
Portfolio
IP Blocks
192.168.1.0/24
Search IP blocks, sellers...
Homepage
Dashboard
IP Blocks
Trading
Portfolio
Marketplace
Analytics
Transactions
Security
Neto Scariot
Portfolio Manager
$2.8M
12
NEW
We deployed a data-friendly Design System with Tokens, Brand Guidelines, and Components ready for adoption and impact measurement.
A 3D-based delightful visual system speaks through a color palette that stays within safe, cool tones, inspired by financial and legal institutions, but avoids sterility through careful contrast and spacing.
Virtual spaces and three-dimensional fluid assets brings the idea of building blocks, sensing that Digital Real Estate is coming to reality, which opens space for a new future of trading and investing.
Users
DEVELOPERS
Structured 3D guidelines with corresponding design tokens, production-ready components with depth properties, and interactive elements exportable as Three.js code or optimized assets.
STORYBOOK INTEGRATION
Complete component library with interactive 3D previews, allowing developers to test depth variations, lighting conditions, and responsive behavior in real-time.
DESIGN TEAMS
Extended the 3D system to marketing materials and presentations. Asset libraries standardized dimensional graphics, improving visual consistency while elevating brand perception in fintech space.
ENTERPRISE CLIENTS
Trading firms needed white-label components for their internal dashboards. The 3D system provided configurable depth presets and branding tokens for seamless customization.
Composition
3D COMPONENT LIBRARY
Taquar's dimensional design standards became metrified tokens and interactive components, displayed across sections ranging from depth hierarchies to lighting systems
INTERACTIVE ELEMENTS
The resource library features cards, buttons, and navigation with sophisticated depth properties. Complex 3D components like market visualizations and portfolio dashboards are optimized for performance.
RESPONSIVE DEPTH
The dimensional hierarchy was organized into variables with respective guidelines for each depth layer and interaction state. Adaptive scaling ensures consistent visual weight across devices.
TECHNICAL DOCUMENTATION
Beyond Zeroheight integration, we created comprehensive guides explaining the rationale for each 3D design decision; this documentation was fundamental for frontend implementation.
Benefits
DEVELOPMENT EFFICIENCY
The metrified components reduced implementation time drastically; analysis shows 3x faster development cycles for new features using the established 3D component library.
BRAND STANDARDS
User trust increased significantly with the sophisticated 3D interface; we positioned Taquar as the institutional-grade platform it aspires to be, enhancing credibility in financial markets.
PREMIUM POSITIONING
By extending dimensional design across all Taquar touchpoints, we positioned the platform as the premium solution in IPv4 trading, differentiating from flat, commodity-style competitors.
SCALABLE ARCHITECTURE
Standards defined in Storybook documentation, combined with Zeroheight guidelines, facilitate platform scaling and feature expansion with consistent visual language.
Color Styles
Iconography
Padding & Spacing Scale
Taquar's trading features are sophisticated, requiring careful information hierarchy.
We designed and iterated key components based on research insights and prototype testing, establishing patterns for complex financial interfaces through atomic design.
#01
TRADING CARDS
We designed card patterns featuring real-time data, expandable details, and quick actions. These cards were optimized for both block discovery and portfolio management.
#02
VERIFICATION INTERFACES
Our main challenge was presenting complex reputation data clearly; we created and tested 4 verification display options, selecting based on user comprehension and confidence metrics.
#03
TRANSACTION FLOWS
We designed multi-step transaction interfaces with progress indicators, document management, and status tracking throughout the RIR transfer process.
#04
TRADING ANALYTICS
Complex financial components integrated market data, portfolio tracking, and compliance monitoring - serving both individual traders and institutional clients.
The prioritization matrix indicated four main screens within our menus.
We built them and ran a few AI Product Analysis leveraging insights and validating with stakeholders and available traders.
This allowed us to iterate on important details before proceeding to high-fidelity prototypes.
Healthcare Services
Chemistry and Hazardous Goods
Distribution Centers
Reached the final validation stage where we beta-tested complete user flows with real clients and enterprise buyers.
Professional traders, enterprise IT directors, and compliance officers formed a group of 8 people who underwent structured usability sessions.
This last round guaranted a robust improvement of our main components and core journeys.
ITERATION #01
VERIFICATION FLOW
Users initially found detailed reputation metrics overwhelming. We redesigned the interface with progressive disclosure and added guided explanations for complex technical indicators.
ITERATION #02
TRADING INTERFACE
The portfolio view included excessive market data that distracted from primary actions. Simplifying the dashboard improved task completion by 40%.
ITERATION #03
MOBILE EXPERIENCE
Trading cards were difficult to interact with on mobile devices. We redesigned touch targets and optimized information density for smaller screens.
ITERATION #04
COMPLIANCE DASHBOARD
Previous design buried critical compliance alerts. We elevated important notifications and added clear escalation paths for regulatory issues.
The final prototype represents the culmination of our research and design process, integrating critical features and user flows into a comprehensive solution.
Our design approach prioritizes user needs while delivering enterprise-grade value through meticulous craft.
The design system is documented in comprehensive guides that serve as a foundation for the development team.
It is integrated with a serverless database that automates adoption metrics and feeds internal dashboards.
Development is being handled by Taquar's blockchain specialists in collaboration with fintech consulting partners.
We collaborated to understand the best way to optimize the files, participating in meetings and advocating in important parts of the process.