Tiken
Branding — 22

This company brings a contrast to the fast food industry with the proposal of air-roasted chicken, using natural seasonings and fleur de sel.

We ran a local consumption research to define the brand’s approach, concluding the need for a popular and alternative context, but that definition is too generic.

Decided to distance ourselves from the visual patterns of this market, by using soft pastel colors with a well-defined hue contrast, supporting the identity concept of a dynamic and international kitchen.

I based this brand on the figure of our founder, a traditional-mustached Portuguese man with skilled hands who is inspired by oriental cuisine.

The isotype represented all of this in an ironic way, bringing an Asian character with a classic whiskers, who navigates through comical illustrations with an acid tone of voice, showing the cute product that will be tragically consumed.