Taquar
Branding — 23

Taquar is a company that operates in the secondary IPv4 market, unlocking value in a fragmented ecosystem marked by bureaucracy, opacity, and risk.

The brand needed to resonate with two very different profiles: enterprises seeking growth through IP allocation, and investors treating IPs as virtual real estate.

I built the branding around this duality between logic and opportunity using a strict, modular grid that echoes the structure of IP blocks themselves.

A 3D-based delightful visual system speaks through a color palette that stays within safe, cool tones, inspired by financial and legal institutions, but avoids sterility through careful contrast and spacing.

Virtual spaces and three-dimensional fluid assets brings the idea of building blocks, sensing that Digital Real Estate is coming to reality, which opens space for a new future of trading and investing.