Marchand
Branding — 22

A brewing company in Brazil’s most touristic city that brings art into its brand experience through events and exhibitions. The visual system was built around the launch of Midjourney: we created a wrapper that integrated prompts into the concept of each beer, generating exclusive collections for each release and connecting NFT art purchases on OpenSea with in-person product pick-ups across the city.

The brand dynamic revolves around the figure of the Marchand, a term used to define an art dealer or representative who negotiates artworks.

By valuing authorship, the brand translated the revenue of AI-generated creations into support events for local artists, creating an ironic interplay between the value of technology and human creation.

A light and dark dual color palette allows flexibility between pastel-toned daytime products,representing the beachside context; and nighttime activities, which embrace darker tones and neon contrasts.